The YOKU MOKU Story
The humblest of origins
There is a small town in Sweden called JOKKMOKK, located north of the Arctic Circle on the shore of a lake surrounded by forests. This quaint town inspired Noriichi Fujinawa to create the YOKU MOKU brand in Japan over 40 years ago, as he admired the town’s delicious home-made confectionery, cookies and simple way of life.

